How To Choose the Perfect Social Media Channel for Your Personal Brand
Last Updated: November 25, 2023
Discover the ultimate social media channel for your personal brand and unleash its power for unparalleled success. Immerse yourself in a realm of top-tier platforms, extracting invaluable insights to confidently pave your path towards the perfect choice for your distinctive brand.
Written By: Awah Mohamed
Awah is currently the Strategic Partnerships Manager at Elegant Themes, the company behind the Divi WordPress page builder. Divi powers over 8 million websites worldwide. Awah also manages Elegant Themes' affiliate program which has over 57,000 affiliates and oversees all of ET's strategic partnerships.
The internet is a vast jungle, and finding the perfect spot to plant your online flag can be a real head-scratcher.
But what if I spill the beans on how to uncover the hidden treasures of social media? I’m talking about those magical platforms where your message sings like a rockstar, and your tribe can’t get enough of your wisdom.
In this guide, we’ll keep it simple and straightforward. I’ll help you figure out which social media platforms are right for you.
We’ll dish out the goods on each platform, the good stuff, and the not-so-good stuff. So, you can decide where to shine the brightest.
Ready to rock your social media game? Let’s dive in and start this transformation!
My Personal Favorite Social Media Platforms For Personal Branding
Social Media platforms are important for personal branding for 2 reasons: reaching new people, and engaging with your audience. If I was to choose platforms to use myself, then here are my top 3 choices:
YouTube is amazing when it comes to making it easy for your audience to discover you. You can literally go big from day 1, or keep growing with time.
Instagram is my 2nd favorite social media platform because it allows for a more visual interaction with your audience. Think reals, stories and DMs!
I’d use Facebook mainly because it allows for mass reach, great ads platform and basically allows you to nurture your audience.
How To Choose the Perfect Social Media Channel for Your Personal Brand
To help choose which social media platforms are the best fit for your personal brand, we’ll go through a step by step process.
Step 1: Define Your Target Audience ↴
Step 2: Define Your Goals ↴
Step 3: Competitive Analysis ↴
You can easily navigate to your desired section by using the links above. Once we cover those 3 steps, we’ll look at the top 6 platforms you can leverage for your personal brand and discuss how to use each one of those platforms for your brand. The platforms I discuss in this post are:
YouTube – My personal favorite ↴
Facebook – best for managing your brand ↴
Instagram – best for visual reach ↴
Twitter – best for discussion based topics ↴
Linkedin – best for professional ↴
You can easily navigate to your desired section by using the links above. Let’s start going through these steps 1 by 1.
Step 1 – Define Your Audience
Before diving into the world of social media platforms, it’s essential to identify your target audience. Understanding who your audience is will allow you to tailor your content and messaging to resonate with them effectively.
Let’s take a closer look at this crucial step through the fictional person who’s trying to start his personal brand, Alex.
Alex is targeting tech enthusiasts, early adopters, and entrepreneurs in the tech sector. By identifying his target audience, he can better understand their challenges and goals.
For instance, tech enthusiasts constantly seek the latest trends and insights in the tech industry. Early adopters are interested in cutting-edge technologies and products, while entrepreneurs might be looking for solutions to scale their businesses.
If you’re uncertain yet of how to define your target audience, make sure you read my guide on how to research and define your audience here.
Why Understanding Your Target Audience Is Important When Deciding On Platforms To Use For Your Brand
Understanding different personas within your target audience is vital. Each persona may have different preferences, needs, and behaviors when it comes to social media platforms.
For example, younger tech enthusiasts may prefer visually appealing platforms like Instagram, while industry professionals might be more active on LinkedIn where they can discover valuable industry insights and network with like-minded individuals.
By knowing your audience, you can make more informed decisions about which social media platforms to invest your time and resources in. Having a deep understanding of your target audience allows you to create personalized, relevant content that speaks directly to their needs and interests.
Step 2 – Understand Your Different Content Types
Once you have a clear understanding of your target audience, the next step is to identify the different types of content that resonate with them.
While all social media platforms allow for various content formats, it’s important to align your content with the platforms that best showcase your strengths.
For example, platforms like Instagram and Pinterest are highly visual, making them ideal for sharing:
- Eye-catching images
- Short videos
On the other hand, platforms like Twitter and LinkedIn prioritize text-based content, providing opportunities for:
- Thought leadership articles
- Industry insights
- Engaging discussions
When considering the type of content that best suits your brand, it’s essential to think about your target audience’s preferences and how they consume content.
For example, if your audience consists of busy professionals always on the go, shorter-form content like bite-sized videos or snackable infographics may be more effective.
However, if your target audience loves in-depth industry analysis and long-form content, platforms like LinkedIn may be the better option.
By evaluating the different content types and understanding how they align with each platform’s strengths, you can choose the platforms that will allow you to showcase your content in the most compelling and engaging way possible.
This strategic decision will enable you to capture the attention of your target audience and establish your personal brand as an authoritative and valuable source of information within your industry.
Remember, it’s not just about being present on multiple platforms; it’s about tailoring your content to each platform’s unique audience and engagement style.
Here’s how to decide what content types you SHOULD create:
1. Research your target audience to understand their preferences, needs, and behaviors on different social media platforms.
2. Consider the different content formats that each platform allows, such as eye-catching images, infographics, short videos, thought leadership articles, industry insights, and engaging discussions.
3. Tailor your content to meet the consumption preferences of your target audience. For busy professionals, shorter-form content like bite-sized videos or snackable infographics may be more effective, while in-depth industry analysis and long-form content may be better suited for others.
Step 3 – Competitive Analysis
To make informed decisions about your social media strategy, it’s essential to conduct a multi-platform competitive analysis.
Analyzing your competitors’ presence on various social media platforms can provide valuable insights into their strategies, content, and audience engagement.
By understanding what works well for your competitors, you can identify areas for improvement and refine your own approach.
Here’s a basic strategy for conducting an effective competitive analysis:
Step #1 – Identify Your Competitors
Just because you’re starting a personal brand, doesn’t mean you don’t have competitors.
Start by identifying your direct competitors within your industry or niche. These are the brands or individuals who target a similar audience or offer similar products or services.
Look for competitors who have an active and engaged social media presence. Make a list of their social media profiles across various platforms.
Step #2 – Analyze Your Competitors’ Content and Engagement
Dive into your competitors’ social media profiles and assess the type of content they share, the frequency of their posts, and the engagement they receive.
Look for trends in content formats, topics, and the tone of their messaging. Identify which types of posts generate the most engagement and understand what resonates with their audience.
Tools like Sprout Social, Hootsuite, or SEMrush can help you analyze your competitors’ social media metrics and performance.
Step #3 – Identify Your Competitors’ Unique Selling Points
Determine what makes your competitors stand out within your industry.
Are there specific platforms where they have a significant presence and engagement? Do they offer unique content formats or provide innovative solutions to their audience?
Understanding your competitors’ unique selling points can help you identify gaps or areas where you can differentiate your own personal brand.
Step #4 – Benchmark Your Performance
Compare your social media performance to that of your competitors. Are you lagging behind in terms of engagement or follower growth? Identify areas where you can improve and develop strategies to bridge the gap.
Remember that benchmarking is not about copying your competitors, but rather gaining insights and finding opportunities to stand out within your industry.
Through a comprehensive competitive analysis, you can gain insights and inspiration to refine your social media strategy.
However, it’s important to maintain your unique voice and brand identity while leveraging the learning from your competitors. Use this analysis to position yourself as a valuable and distinct personal brand within your industry.
Why YouTube Is My #1 Platform For Personal Branding
YouTube is quickly becoming a social media platform, and shifting its focus to include more than just videos. And here’s why I believe it’s the best: YouTube allows you to easily reach thousands of people in no time.
Whether you’re a fast grower or taking your time, YouTube lets you accumulate views and traffic over time. It’s a game-changer for anyone looking to make a lasting impression.
YouTube effortlessly connects you with a vast audience, allowing you to make an indelible impression in no time. Whether you’re on the fast track to success or taking a more measured approach, YouTube provides you with the opportunity to amass views and traffic over an extended period.
It’s like having an ace up your sleeve when it comes to leaving a lasting mark.
Instagram Will Help You Build Your Personal Brand Image
As a copywriter, I understand the importance of choosing the right platform, and Instagram checks all the boxes.
With over a billion active users, Instagram has become a leading social media platform for personal brands. Its visually-focused nature allows you to create a captivating online presence that truly reflects your brand identity.
Whether you’re a photographer, fashionista, food enthusiast, or fitness guru, Instagram provides the perfect canvas to showcase your unique talents and passions.
But what sets Instagram apart from other platforms, like Facebook? Well, let me break it down for you.
While Facebook may serve as a hub for managing various communication channels, Instagram is solely dedicated to helping you craft a powerful brand image.
It eliminates the clutter and distractions, allowing you to focus solely on what matters most: your personal brand.
One of Instagram’s standout features is its ability to build a genuine connection with your audience. Through its DMs, you can engage directly with your followers, fostering meaningful interactions and building a loyal community. This personal touch goes a long way in establishing trust and loyalty, as you truly connect with your audience on a more intimate level.
Facebook Is Great For Managing Your Personal Brand
I’m not a big fan of Facebook as a platform, but I believe it’s awesome with regard to how easy it makes managing your brand online.
Think of Facebook as a hub where you can manage your WhatsApp, Facebook Messenger, and Instagram DMs.
It allows you to build lookalike audiences, custom audiences, and literally build a “sales” funnel within it’s business manager portal.
And what makes Facebook even more awesome is the fact that it allows you to run ads much cheaper than Google and Bing in most cases.
Linkedin Will Help You Connect With Professionals Much Easier
Unlike Facebook, which is more of a jack-of-all-trades communication hub, LinkedIn is solely focused on empowering you to craft an authentic and powerful brand image.
LinkedIn’s unmatched power lies in its ability to build meaningful connections with professionals across various industries.
It’s like a virtual networking event where you can engage directly with your target audience and establish solid relationships. Through LinkedIn’s messaging feature, you can start conversations, seek mentorship, collaborate on projects, or even land your dream job. The possibilities are endless!
It’s the perfect platform to positioning yourself as a thought leader in your field. As you engage with the LinkedIn community, your personal brand gains credibility, visibility, and recognition.
But LinkedIn goes beyond personal branding; it’s also an invaluable resource for professional growth. By following influential individuals and joining relevant groups, you unlock a world of industry insights, trends, and opportunities.
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